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Replacements, Ltd.
Fostoria Glass Company
Fostoria
began as a glass-producing house in 1887. Initially, the factory was located in
Fostoria, Ohio, but would only be located there a short time. Although the townspeople
of Fostoria, Ohio had given their land to the glass company for free, Fostoria
Glassworks was unable to remain because of a lack of natural resources. The promise
of more abundant resources for producing glass caused the company’s leaders
to make the decision to move. Within four years, Fostoria moved to Moundsville,
WV. In 1891, the company built one furnace capable of firing 14 pieces, a remarkable
achievement for the late 19th century glassworks industry. This furnace continued
to produce glass until 1972.
By 1925, Fostoria’s factory had expanded
to include five more furnaces. Primarily, the company produced decorative
lamps and stemware pieces for the American home. Competing actively
against Cambridge, Heisey, and Westmoreland Crystal, Fostoria would
soon emerge as leader in the American glassware market. It is during
this period that Fostoria began marketing lines of colored dinnerware
and stemware pieces. The new products became an immediate success.
The rise of industry throughout the 19th century had Americans turning
away from afternoon teas and luncheons. Instead, these events quickly
evolved into casual brunches and after work cocktail parties. The
colored pieces were ideal for polished casual entertaining.
Throughout
the 1930’s, Fostoria struggled to survive. The Great Depression had a notable
impact on the luxury glassware market. Although many of Fostoria’s competitor’s
would be forced out of business during the depression, innovative marketing techniques
and business savvy managers would allow Fostoria to survive. The Second World
War reduced Fostoria’s labor force by half and caused much of the company’s
resources to be devoted to the war effort. Like many other companies throughout
the United States, Fostoria weathered the hardships imposed by war. It is during
the war period that Fostoria produced many of its most famous patterns including
Chintz (1940), Colony
(1940), Romance (1942), and
Holly (1942).
Following the Second World War, Fostoria would begin its most aggressive expansion.
Its labor force was increased to its prewar number, more natural resources were
made available to the company, and the demand for casual and elegant dinnerware
would increase to an all time high. New technologies developed during the war
allowed Fostoria to create beautiful patterns that were easily maintained and
added and air of elegance to any dining event. Throughout the 1950’s and
1960’s, Fostoria introduced more lines of beautiful crystal including Century
(1950), Rose (1951), Wedding
Ring (1953), and Jamestown
(1959).
The company continued to do well through the
1960’s and 1970’s. A marketing strategy was developed
by the company to create a consumer-producer relationship unlike
any American company before. Boutiques and display rooms were built
into many fashionable jewelry and department stores. Additionally,
the company began publishing its own consumer direct magazine, “Creating
with Crystal.” These and other marketing strategies kept Fostoria
as a leader in the glass producing industry.
Throughout
the 1970’s, foreign competition increased. Fostoria sold its stock and the
Moundsville, WV factory to the Lancaster Colony Corporation. The managing directors
of Lancaster Colony made the decision to close the factory and sell the remaining
stock directly to consumers in 1983. The factory closed its doors and many of
Fostoria’s original pieces and molds were sold. Throughout its history,
Fostoria maintained a sound financial strategy, allowing them to expand and grow
at will. Although Lancaster Colony closed Fostoria in 1983, Fostoria’s pieces
are readily available through Replacements, Ltd. The Fostoria name is indicative
of an American legend and Fostoria pieces remain highly collectible.
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